Struggling with viewers not watching your videos till the end? It's a common issue, but don't worry. There's a method to improve this, and it's something you can learn through a social media marketing course at OCA. We’ll give you a sneak peek of the kind of things you’ll learn in this blog, with 3 effective strategies to help keep viewers engaged for longer.
Overview of Keeping Video Viewers Engaged
- Create buzz with a YouTube Premier
- Add a Table of Contents to your videos
- Make use of YouTube playlists
Now, let's take a look at each of these methods a little more closely and break it down into bite-sized chunks so you can put them into practice straight away.
Read more: How to Choose the Right Social Media Channel For your Business
Method One - Create Buzz With a YouTube Premiere
Planning to release new content? Why not make an event out of it with YouTube Premieres? This nifty feature lets your audience watch your new video together in real-time, turning it into a real-time viewing party. It's like creating anticipation for a big movie release.
Share teasers and announce the premiere date (maybe align it with a product launch or a special day) to build excitement. The whole 'fear of missing out' (FOMO) effect will keep your audience glued, eagerly awaiting what you've got in store.
Method Two - Add a Table of Contents to Your YouTube Videos
Adding a table of contents is another great way to keep engagement. It's a way of giving your viewers a roadmap of your video, showing them all the interesting bits they can expect. Drop in some clickable timestamps in the description or comments. This way, viewers can jump to the parts they're most interested in. It's a transparent approach that reassures your audience they're getting real value, not just clickbait.
Method Three - Use YouTube Playlists
YouTube isn't just about individual videos; it's about creating a journey for your viewers. Playlists are a fantastic way to do this. Group your videos into categories or themes, making it easier for viewers to find more of what they like. This also helps YouTube's algorithm to suggest your videos to the right audience, based on their interests. When your videos are neatly organised and relevant to your viewers' interests, they're more likely to stick around and watch till the end.
These methods aren't just tips; they're part of a smart social media marketing strategy you can learn more about in digital marketing courses. They’re all about making your YouTube channel not just a collection of videos, but a go-to destination for content that resonates with your audience. So, give these a try and see how your audience engagement grows!
Discover YouTube Marketing with OCA's Online Courses
Dive into the world of YouTube marketing with our cost-effective, CPD-approved online digital marketing courses at OCA.
Our Social Media Essentials Bundle is a great place to start, bundling together several dynamic, video-based micro-learning courses designed for affordability and flexibility. You can progress at a pace that suits your lifestyle.
Want to find out what it’s like to study at Online Courses Australia? Watch our Student Study Demo to get a taste of the OCA difference.
Looking for more courses? Check out our most popular courses, or visit our expansive course library that covers more than 20 professional industries.
If you’re ready to enrol or have additional questions, reach out to us at 1300 611 404 or [email protected]. We’re here to help you take your career to the next level!
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