Starting your own eyelash extension business is a bold but exciting move. Whether you've just completed an online lash course or you're translating years of casual practice into a professional gig, finding clients is your next big challenge. But don't sweat it. We've got you covered with tips to build your clientele that are so straightforward, anyone can follow them. Let's jump right in and get those bookings rolling in.
How to Get Lash Clients
Create a Stunning Portfolio
First up, you need a portfolio – a professional Instagram page is a good start. Showcase before-and-after photos of your work. If you're fresh out of an online lash course, and your only clients have been your patient friends or family, that's okay! Make sure these photos are high quality and show off your skills. A portfolio not only proves your talent but also gives potential clients a glimpse of what they can expect.
Leverage Social Media
In today's world, if you're not on social media, do you even exist? Platforms like Instagram, Facebook, and TikTok are your best friends when it comes to marketing your lash business. Post engaging content regularly, from lash tips and tricks to time-lapse videos of your work. Use hashtags wisely to reach your local community. And don't be shy—encourage your friends to share your posts. Engagement boosts your visibility, so interact with your followers by answering questions and replying to comments.
Offer Irresistible Deals
Who doesn't love a good deal? Introductory offers, referral discounts, and package deals can attract new clients and encourage repeat business. Consider offering a discount on a client’s next appointment if they refer a friend who books with you. It’s a win-win: your clients save some cash, and you get more business.
Network, Network, Network
Networking might sound like a buzzword, but it's golden. Connect with other beauty professionals in your area, such as hairdressers, makeup artists, and nail techs. A good word from them can direct clients your way. Attend local beauty events, workshops, and seminars to meet potential clients and professionals. These interactions can lead to referrals and partnerships.
Use Online Booking and Reviews
Make booking as easy as possible with an online booking system. There are plenty of affordable, user-friendly options that integrate with your website or social media pages. It’s often the case that if people can’t easily book online, they’ll look elsewhere. Having a dedicated and instant online booking system is essential.
Keep Up With Training
The beauty industry is always evolving, and so should you. Continuing your education through online lash and beauty courses not only refines your skills but also keeps you updated on the latest trends and techniques. Highlighting your commitment to education and improvement can really appeal to clients looking for the best service.
Reviews & Word of Mouth Are Powerful
Never underestimate the power of a happy client. Word of mouth can significantly boost your client base. Provide exceptional service, create a comfortable and welcoming atmosphere, and your clients will likely tell their friends about you. Personal recommendations are invaluable. Happy clients are also usually willing to leave reviews, so encourage them to share their experiences online. Positive reviews build trust with potential clients who are researching your services.
Read More: 5 Steps to Starting a Successful Eyelash Extension Business
Ready to Transform Your Lash Game? Join Us at Online Courses Australia!
Embarking on a career in eyelash extensions is an exciting journey filled with endless possibilities. Whether you're starting from scratch or looking to elevate your existing skills, success begins with the right foundation. And what better way to ensure your success than with a comprehensive online beauty course from Online Courses Australia?
Our specialised courses are designed to fit your busy lifestyle, offering the flexibility to learn at your own pace, wherever you are. With in-depth training on everything from application techniques to business strategies for attracting and retaining lash clients, you'll be equipped with the knowledge and skills to set your lash business apart.
But it's not just about mastering the art of lash extensions. Our Beauty Business Bundle courses delve into the essentials of marketing, client communication, and branding, ensuring you're not only a skilled lash technician but also a savvy business owner. You'll learn how to effectively use social media to showcase your work, create irresistible deals to attract new clients, and network like a pro to build a loyal clientele.
If you're passionate about lashes and dream of turning that passion into a thriving business, Online Courses Australia is your gateway to success. Your future clients are waiting for you. Are you ready to meet them?
Get Lash Clients Clients FAQs
How do you attract more lash clients?
Attract more clients by maintaining a strong online presence, using before-and-after photos to showcase your work, and encouraging happy clients to leave positive reviews. Offering referral discounts and staying updated with the latest lash trends and techniques can also help you get more lash clients.
Why am I not getting any lash clients?
A lack of clients can be due to ineffective marketing, not showcasing your work properly, or not engaging enough with potential clients on social media. Evaluate your pricing, service quality, and online presence to identify areas for improvement.
How many eyelash clients should I be getting per day?
The ideal number of clients per day varies based on factors like service duration, working hours, and personal capacity. For quality service without burnout, a full-time lash tech might aim for 4 to 6 clients per day, adjusting based on the type of appointments (new sets vs. refills).
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