YouTube is a massive platform, with over 122 million people watching and sharing videos daily. And, 8 out of 10 internet users regularly use YouTube, making it the second-largest search engine globally (source).
But getting views and engagement isn't just about posting videos. You need to know how to create an effective social media strategy. In this blog, we’ll share 5 simple tips to help you grow your YouTube channel.
Learn how to make the most of YouTube through our in-depth online marketing courses.
How to Grow Your YouTube Channel
1. Make Your Video Titles Compelling & Accurate
Your video titles are your first chance to catch a viewer's attention. Make them interesting and reflective of your video content. Avoid clickbait; it might bring views but won't help in building a dedicated audience. Your title should pique interest and give a truthful preview of the video.
2. Focus On Getting Your YouTube Thumbnails Right
Thumbnails are critical for making a strong first impression. They should be clear, high-quality, and accurately portray what your video is about. Use images in JPG or PNG formats with a minimum resolution of 1280x720 to ensure clarity and appeal. A well-chosen thumbnail can significantly increase the likelihood of someone clicking on your video.
3. Add Your Branding to Your YouTube Channel
Professionalism goes a long way on YouTube. Brand your channel to make it look professional and cohesive. This includes adding your logo, using consistent colours, and ensuring your channel's overall aesthetic matches your brand. This not only makes your channel more visually appealing but also helps in building brand recognition.
4. Keep Your Videos at 5 Minutes & Under On Your Channel
Attention spans on YouTube can be short, so keeping your videos around 5 minutes or less is usually a good idea. Of course, if your content requires more time, go for it, but always focus on making your videos as engaging and to the point as possible. You don’t want viewers to lose interest and leave before you've made your key points
5. Promote Your Videos on Other Platforms
Don’t rely solely on YouTube for viewers. Share your videos on social media platforms, like TikTok and Instagram, embed them in blog posts, or include them in email newsletters. This helps in reaching a wider audience and drives more traffic to your YouTube channel.
Read more: How To Choose The Right Social Media Channel For Your Business
Maximise Your YouTube Potential with OCA’s Social Media Courses
Interested in making your YouTube channel a success? Check out our CPD-endorsed social media marketing courses.
Online Courses Australia offers engaging, video-based learning designed by industry experts.
The OCA Difference
At OCA, you'll get one-on-one tutoring and daily support, empowering you to master YouTube marketing at your own pace. It's a great way to unlock the vast audience and revenue potential YouTube offers.
Want to find out what it’s like to study at Online Courses Australia? Watch our Student Study Demo to get a taste of the OCA difference.
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